Shoreline JM

The Shoreline JM is proving a hit. With big, bold tones and vintage vibes the new addition to the Shoreline range is here to stay. 


Classic vibes 

The Shoreline JM is the newest model in the range and has expanded the bolt on neck designs I offer. I’m a 90’s kid so I’m part of the grunge and indie generation.

This style of guitar is something I have wanted to design for sometime and I couldn’t be happier with how the instruments have been realised. Clear bell like tones with just the right amount of punch and growl when the amp is cranked. 

Carved Heel Design

The Shoreline range also includes many modern features to bring it up to date with the 21st century. The easy access neck join and hand carved heel design allows the player to get right to the top frets very comfortably.

The modern 12 inch fingerboard radius and medium jumbo frets make for easy playability and clean string bending. The choice of pickup options deliver a vintage voice but with the guts to get crunchy. 

The elegant curves of the original body shape balance well either on a strap or on your lap. The maple neck is finished with a hand rubbed oil and wax finish, which brings out the natural beauty of the wood and feels smooth and silky to the touch. 

Modern Retro styling 

Continuing with using only the finest components these Shoreline JM guitars are fitted with carefully selected parts throughout. Whether it’s a vintage style 3 saddle cut off bridge or a full classic Jazzmaster style tremolo system. 

The engineering in bridge designs, both fixed bridge and the tremolo systems has come on leaps and bounds in the last decade, and there are various superb interpretations of classic styles, with better intonnation and more adjustability.  


The Shoreline JM’s are available with a number of options, such as pickup configuration, bridge set up, and fingerboard woods. Not to mention a wide variety of finishes and scratchplate materials. 

My Shoreline JM is my third of Seth’s guitars. Two set necks and this new bolt on.

It’s a very different character to the other two, and I really love it.

It has a real spring and hollowness to the tone.

Built with the same standards as I would expect from Seth, the detailing and feel are superb.

It’s quickly becoming as familiar as an old friend and

accompanying me to band practise consistently.  

Andy Manson

Shoreline JM Specs

  • Swamp Ash or obeche body 
  • Bolt on figured Maple neck with either Maple, Rosewood or Ebony fingerboard
  • Bare Knuckle pick ups (other options can be specified by the customer)
  • mastery bridge
  • Gotoh 510 Kluson style Machineheads
  • 12 inch fingerboard radius
  • Medium Jumbo fretwire
  • Aged nitro or POLYurethane finish or oil and wax option
  • Guide price from £3399 INC CASE (fixed bridge) or + £500 for Mastery trem option